Understanding

We Learn

we get to know you

What does success look like?

Understanding a company goes beyond just simple research.  At Carotank we take the time to get to know WHAT SUCCESS LOOKS LIKE for the stakeholders of a company.  No two companies have the same histories or perspectives and it’s important to take the time to recognize the nuances.

During this phase we:

  • Mentor Innovators to define “what success looks like”
  • Understand the resources, strengths and weakness of a company
  • Brand Vision / Mission

  • Brand Strategies

  • Brand Tactics

Creating the Brand

We Create

building an identity

Building the Public Persona

Carotank’s work during this phase is integral with the product line management and strategy process.  Without symbiotic relationship between the two activities a company’s message can become confused and desperate.  We collaborate with all stakeholders viewpoints during this phase including to create a brand identity and strategy that unleashes your innovations.

  • Brand / Style Guides
  • Marketing Collateral
  • Website Development

Growing the Brand

We Grow

showing the world who you are

Launching and Curating a Brand Identity

The work doesn’t end for us after the brand identity is complete.  In fact, it’s just the beginning for Carotank.  We help guide our client’s identity into the defense market space.

  • Public Relations Plan

  • Exhibition Plan
  • Media Plan