Product Line Strategy & Brand Management Advisory Servicesadmin2022-05-15T12:34:39-04:00
redefine your market
Welcome to Carotank Road
We've created a bespoke, personal approach to Product Line Strategy and Brand Management
Our team of experts and partners specialize in corporate and product line strategy, brand management, product development, manufacturing, and global distribution for businesses operating in the defense marketplace.
product line management and strategy
brand management services
Explore our Services and Products!
Product Line management & strategy
If innovation is the spark, Product Line Management & Strategy is the kindling that creates a warm and lasting fire.
Someone once said "create a good product and it will sell itself". It's a nice thought, but it's not reality. The truth is that Product Line Management and Strategy are integral to successful launch of a product into any marketplace.
Our work starts at the conception of a new product. We engage with end users and help innovators understand the specific needs and help align the end users needs with the innovator's creation.
Elements of our work
Business Case Analysis
End User Advocacy
Operations Plan (Manufacturing and Distribution)
International Partnership Development
Brand Management & Strategy
You've built a warm fire, now it needs to be tended.
Innovation doesn't stop with the launch of a product, and is not limited to the development of a product. Our Brand Management and Strategy work elements sustain and maintain a lasting business that creates a long term relationship and identity with end users.
First and foremost, we take the time to understand what success looks like. Without this simple metric, innovation often loses its way and gets distracted.
We also focus on uncovering and strengthening the core brand and motivation behind a product to build a lasting and consistent impression.
Elements of our work
Research and Open Intelligence Acquisition
See what else we can do!
Onshoring / offshoring
Establishing compliant domestic entities to facilitate growth. (Onshoring)
Development of International Agent / Rep / VAR Networks
Development of domestic and offshore manufacturing facilities.
Acquisition & Administration
Concierge-like acquisition services for a wide range of Soldier Systems.
Brand Collateral Development ( website development / datasheets )
Salesforce/Zoho Deployment and Integration with web Open Source intelligence
Competitive Landscape Analysis
Open Source Collection
Get in Touch With Us
We work closely with you to understand your goals and then develop your entire business plan. Own success at every turn. Uncover and deliver on opportunities that build lasting value.