Product Line Strategy & Brand Management Advisory Services

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Welcome to Carotank Road

We've created a bespoke, personal approach to Product Line Strategy and Brand Management

Our team of experts and partners specialize in corporate and product line strategy, brand management, product development, manufacturing, and global distribution for businesses operating in the defense marketplace.

product line management and strategy

brand management services

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Product Line management & strategy

If innovation is the spark, Product Line Management & Strategy is the kindling that creates a warm and lasting fire.

Why?

Someone once said "create a good product and it will sell itself". It's a nice thought, but it's not reality. The truth is that Product Line Management and Strategy are integral to successful launch of a product into any marketplace.

How?

Our work starts at the conception of a new product. We engage with end users and help innovators understand the specific needs and help align the end users needs with the innovator's creation.

Elements of our work

Business Case Analysis
Market Analysis
Product Plan
End User Advocacy
Operations Plan (Manufacturing and Distribution)
International Partnership Development

Brand Management & Strategy

You've built a warm fire, now it needs to be tended.

Why?

Innovation doesn't stop with the launch of a product, and is not limited to the development of a product. Our Brand Management and Strategy work elements sustain and maintain a lasting business that creates a long term relationship and identity with end users.

how?

First and foremost, we take the time to understand what success looks like. Without this simple metric, innovation often loses its way and gets distracted.
We also focus on uncovering and strengthening the core brand and motivation behind a product to build a lasting and consistent impression.

Elements of our work

Marketing/Media Planning
Business Development
Research and Open Intelligence Acquisition

Other services

See what else we can do!

Onshoring / offshoring

Establishing compliant domestic entities to facilitate growth. (Onshoring)

Development of International Agent / Rep / VAR Networks

Development of domestic and offshore manufacturing facilities.

Acquisition & Administration

Concierge-like acquisition services for a wide range of Soldier Systems.

Brand Collateral Development ( website development / datasheets )

Salesforce/Zoho Deployment and Integration with web

Open Source intelligence

Competitive Landscape Analysis

Open Source Collection

Get in Touch With Us

We work closely with you to understand your goals and then develop your entire business plan. Own success at every turn. Uncover and deliver on opportunities that build lasting value.